On March 30, Richemont’s watch brand IWC (IWC) to push a micro-channel message: “IWC WeChat store new on-line”, the message also said the nations became the first to offer on the popular social network online sales luxury watch brands. Later, you can buy directly through the micro-channel platform IWC watches on the line.
Learn from the message, from the IWC Portuguese series, the pilot watch series, ocean series timepieces and Portofino series of watches are 40 types of selection appeared together in online shopping platforms, including 2016 pilots watch several of the latest works. And all store sales in the micro channel products can also call the IWC’s customer relations center service hotline for consultation and purchase.
It is worth mentioning, Richemont’s Cartier in October last year, also through a micro-channel platform release “Cartier online boutique line” message. In addition, last November, Van Cleef & Arpels (Van Cleef & Arpels) also announced that its e-commerce platform in China formally launched. On-line e-commerce aims to narrow the distance between customers and meet their needs, to create the perfect online shopping experience. Today, the nations also joined the electricity supplier, all kinds of signs that the electricity supplier is indeed a luxury brand includes a very important channel for jewelry watch sales in the future.