Brand Watch Chose Jingdong to Cooperate with

As we all know, most of the luxury brand experience using the line store selling fashion, seldom OCS electricity supplier. But in recent years, both the market upheaval, or the user’s buying habits change, luxury brands can no longer turn a blind eye as the old electricity supplier, electricity supplier OCS has become helpless and inevitable choice.

In the first half of this year, subject to the uncertain economic situation, the impact of corruption and the mainland devaluation and a series of factors, the overall weakness in the luxury goods industry. In March this year, including Chanel, Patek Philippe and other luxury brands announced price cuts to attract customers, then follow Tiger TAG Heuer announced the average price in Switzerland, China, the United States, the Caribbean and Central and South America market products down 8%. In August this year, TAG Heuer Tiger announced plans to close its Russell Street, Causeway Bay, Hong Kong shops.

On the one hand is the next line of high store rent, the other is to change the user’s shopping. As more and more people to mainstream electricity supplier as a shopping channel electricity supplier to replace the trend line the store’s growing faster. For luxury brands, in order to change the sales dilemma, from line to line to become an inevitable choice.

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